Overview

The chapters in the book are organized for a typical one-semester course. The book contains case-lets from real-world stories at the beginning of every chapter. There is also a running case study across the chapters as exercises. This book is designed to provide a student with the intuition behind this evolving area, along with a solid toolset of the major data mining techniques and platforms. Finally, it includes a tutorial for R. The 2019 edition contained expanded primers on Big Data, Artificial Intelligence, and Data Science careers, and a full tutorial on Python. The 2020 edition contains a new chapter on Data Ownership and Privacy, as these issues have become increasingly important.